TAKE-UP generally aims at uplifting the potential of Pakistani Higher Education Institutions (HEIs) in the area of entrepreneurial culture, especially the development of entrepreneurial skills in students by improving the coaching processes of students, researchers and alumni with strong entrepreneurial intentions. The challenges at Pakistani HEIs are primarily related to formulating and following up on strategies for establishing an entrepreneurial culture, which the project aims to achieve by focussing on the role of entrepreneurial coaches (also sometimes referred to as start-up consultants or business development managers) and enhancing their capacity and skills to assist the aforementioned target groups. As the challenges for coaching future entrepreneurs do not remain static but are rather dynamic (depending, for example, on the economic situation, trends in certain business areas), one more goal is the creation of a platform across Pakistan that facilitates the regular exchange on issues of entrepreneurial coaching, while at the same time showcasing achievements to increase impact on other non-project-partner HEIs.